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Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/product-screening-and-product-optimization-
Crossman and Hayes (1983a, November 02). Simulated test markets. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/simulated-test-markets
van den Heuvel, R. R. (1983a, November 02). Optimizing the product line. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/optimizing-the-product-line
van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved April 27, 2024, from
Blanchard and Harding (1983a, October 02). Assessor . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/assessor-